Universal White Cement Case Study

Logistical analysis and multi-state tax advisory leads to business growth for pool industry company.


Universal White Cement (Universal) was started 1995 by Randy Liljenquist and several partners with cement additives they developed for the pool industry, Universal Blended White Cement. Since then, Universal has developed a number of proprietary products, admixtures and finishes that are redefining the pool industry standards, including the Finest Finish Blends™ Interior Finish lines.

In 2008, Ryan Liljenquist, Vice President, became involved in Universal and has been instrumental in the company’s recent growth. Ryan has helped expand operations into multiple states, increased operational efficiencies and attracted the best talent into Universal. In addition, he has reduced the cost of shipping and developed advantages in their supply chain in order to reduce costs and make higher quality products more affordable to their customers.

Universal has been working with Schmidt Westergard since 2016. The firm conducts annual review of the financial statements as well as provides tax compliance and consulting services for Universal. Universal receives their financial reports and tax returns with detail and timeliness. This level of financial support is positioning Universal for more growth in the years to come and allows the company to focus on more opportunities.

“Schmidt Westergard understands the industry and has provided us with a very personalized level of service and advice,” said Liljenquist. “It can get complicated working in multiple states and they have been able to help us with our tax dealings in all the states we do business in. This has supported our growth and company goals.”

Liljenquist feels confident in his ability to contact Schmidt Westergard with any questions about tax strategies that support Universal’s growth. He brings their team into the discussion early for tax planning and regulatory compliance and sees them as trusted advisors who proactively support the plans and growth strategies of Universal.